Real brands with specific content goals and payout tiers. Pick a challenge, create, share, get paid.
Grab the blue pack at Walmart. Show the moment.
Creators make a 15-to-30-second vertical video that (1) shows the WaterWipes blue baby pack — the 720ct box or the Value Pack — in a real Walmart in-store moment (aisle, shelf, cart, or checkout), and (2) shows the wipes being used on a baby or toddler. The story is the everyday Walmart run: grab the blue pack off the shelf, then the real diaper-bag moment it is made for. Keep it authentic — no studio setups.
The video features WaterWipes Sensitive Newborn & Baby wipes — the blue baby pack (the 720-count box or the Value Pack) — as a genuine subject, AND includes a visible Walmart in-store shopping moment (a recognizable Walmart aisle, shelf, cart, storefront, or checkout), AND shows the wipes being used on a baby or toddler. This is WaterWipes Baby specifically — NOT WaterWipes Feminine Care and NOT the On-the-Go travel pack. No receipt is required, but a visible Walmart in-store context must be present; a piece featuring the baby pack with no Walmart in-store moment does not qualify for this challenge.
The WaterWipes × Walmart challenge with WaterWipes runs Jul 25–Aug 24.
Launch bonus: the first 25 approved in-store videos (store · aisle · cart · home) that hit 1,000+ views & 100+ engagements earn $50 each — max 2 per creator. After that, unlimited submissions at the ladder: $10 (100 views/25 eng) · $20 (1K/100) · $30 (3K/300) · $40 (5K/500) · $50 (10K/1K). Max $200 per creator. Payouts are capped at $200 per creator for this challenge.
Content must be approved and must comply with Rocky's Terms of Service, Promotion Terms, and any brand-specific content goals. Eligibility, payout tiers, and dates are set by Rocky and may change; the version shown here is current as of the build date.
Real women. Real reactions. Real money.
Rocky is prioritizing WaterWipes Feminine Care content over all other WaterWipes content for the launch window. Three variants (Sensitive, Cleansing, Refreshing) — all earn the same. pH-friendly, gynecologist & derma approved, fragrance-free.
The video features WaterWipes Feminine Care (any variant — Sensitive, Cleansing, or Refreshing) as a genuine subject: the creator shows, uses, or gives a real reaction/testimonial about the WaterWipes Feminine Care product. This is the feminine-care wipes line specifically — NOT WaterWipes Baby wipes. Any authentic Feminine Care piece qualifies; a passing mention with no FC product present does not.
The WaterWipes Feminine Care — Launch (30-day priority window) challenge with WaterWipes runs May 29–Jun 28. This challenge is open to women creators only.
Up to $100 per approved post + $35 in shopping bonuses ($10 Amazon, $25 Target, one-time each) + licensing on top Payouts are capped at $250 per creator for this challenge.
Content must be approved and must comply with Rocky's Terms of Service, Promotion Terms, and any brand-specific content goals. Eligibility, payout tiers, and dates are set by Rocky and may change; the version shown here is current as of the build date.